Archived: Columnist Rose Soto Left Her Mark on Latino Community


We are sad to announce the passing of a beloved friend and colleague, Rose Marie Soto; Rose to her friends.

Rose was a long-time EGP columnist and writer. Her column ELA & Beyond was widely-read and sought out. Rose and EGP used the column to highlight the many positive accomplishments of Latinos in entertainment, business and the social life of this often ignored community.

For many Latino actors and actresses, (many well known today) a mention in Rose’s column was the start of a public career often ignored by the mainstream media.

There isn’t a person who knew Rose who was not charmed by her radiant smile and her interest in how you were doing.

Rose, Jonathan and I shared a very special friendship over the years. We shared good times, sad times and yes even angry times. Her dedication to EGP was unquestioned; she would often call late at night to say we had a mistake or typo on our on-line edition. We even arranged for her to be able to make corrections from her home. Rose Soto also had a wonderful sense of humor unmatched by any other person we knew. Many will recall her many funny columns under the “Irma La Bomba” headline.

Rose interviewed world-renowned artists, elected officials, movie extras and even clowns. If she thought you had an interesting story, she wanted to tell it.

We shared many laughs and many poignant moments over the years.

I remember one time in particular when Rose and I got carried away trying to come up with what we felt were memorable epitaphs for our tombstones, but I have to say she came up with the best one: “That’s All She Wrote.”

Now that she has gone, I guess we truly can say, “That’s All She Wrote,” and know that sadly, we will no longer have new words from her to enjoy, to reflect on, or to inform us.

Our deepest sympathy to her beloved children whom she adored, Joaquin, Gloria and Rene, and her sister and her beloved grandchildren, who could not have had a more adoring, or doting grandmother.

Rose passed away Friday, Sept 4, 2009 after a long and private battle with cancer.  Arrangements have not yet been announced, but we understand  a public memorial service is being planned for sometime in the future.

Rose, you will be missed.

Here’s what some of Rose’s friends had to say :

Joe Ortiz, on his blog “OUR DAILY BREAD”
… a dear, dear friend of mine who passed away (unexpectedly) last night, September 4, 2009.

This wonderful lady is a fellow journalist and blogger who has put pen to the petal for over 35 years, as a news reporter and columnist for Eastern Group Publications (a syndicated newspaper chain in East Los Angeles, California), and most recently on her own blog, Coast 2 Coast. (

There is no one person, group, organization nor community and civic leader in the greater Los Angeles area who is not aware of Rose Soto’s commitment to the Latino community. If it even remotely was worth publishing, she would write the story in a highly professional manner, presenting the subject matter in a classy, honorable and integrity-filled style. Rose Soto could have been a reporter for any major newspaper in the country, but we’re proud and glad she stayed in East Los Angeles.

Alycia Enciso of Alycia Enciso & Associates, Inc. space planning and interior design

Rose was one of the best journalist the US has ever known. Rose had a great smile, and she was always happy and could she write.

Rose wrote the best stories on Eastern Group Publications she covered the LA happenings with a flare, a smile and style on her column “E.L.A. & Beyond.”

On a personal note she covered my cockers spaniels, my love John John Kennedy at the Clinton Inaugural, the NHMC Dinners, the Imagen Awards, Congresswomen Lucille Roybal-Allard Art Competitions… She also covered the Latino in Hollywood Events, the Mariachi USA Concerts, the TELACU Dinners and the Antonio Villaraigosa Campaign Trail, the unveiling of Cesar Chavez Boulevard to name a few. Rose Soto, Dolores and Jonathan Sanchez published the events I attended with my trusty camera “Our History. I will miss Rose so very much. I am very grateful I knew her…

Rose Soto Group

Left to right, Pete Moraga, Jr. entrepreneur and former media guru; Victor Franco, Vice President of Community Affairs and Media Relations, Telemundo Network; Liz Navar, actress and singer; Joe Ortiz, writer; journalist and commentator; Rose Soto, Journalist, and Alycia Enciso, space planner extraordinaire meeting at Las Fuentes Restaurant in Redlands, California in February 2009)

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